A cover letter adds a level of sophistication to your resume. It proves your worth to the company and makes your employer want to pick up the phone and call you. Many people don’t know it’s value and think sending a resume is more than enough. Most employers might actually think you are lazy, unprofessional…and not very interested in the job. Ouch! Did you hear your resume without a cover letter land in the trash?
Your cover letter can be your secret weapon to making a great impression. You cover letter must do one of these things:
1. Make the employer want to read your resume.
2. Make your employer pick up the phone and call you for an interview.
So what is a cover letter?
Some say it is an introduction to your resume. True, but what else? Believe it or not it is a very powerful marketing tool. It’s purpose is to impress your employer so that she will cal you for an interview.
A well written cover letter does not have pages and pages of stories. It is extremely focused and it is targeted at the job objective of your resume. Like your resume it has to motivate your employer at a conscious and subconscious level to take action.
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